With a rich background as a former digital agency owner and multiple SaaS founder, David’s appointment strengthens Modo25’s strategic leadership, as the agency continues to drive marketing technology innovation.

David Hart’s Entrepreneurial Journey

David co-founded the digital agency Codegent in 2004, which later merged with Thin Martian and was sold to Konekt Group. His entrepreneurial prowess extends beyond this, having successfully launched and exited four side projects—demonstrating his ability to turn innovative ideas into thriving businesses.

David also co-founded ScreenCloud, a SaaS digital signage company with a nine-figure annual recurring revenue (ARR) and a global footprint, with offices in the USA, Europe, and Asia. Following his relocation to California to lead ScreenCloud’s US operations, David transitioned out of daily operations to focus on helping agencies develop their own SaaS products.

Currently, David serves as a Non-Executive Director (NED) for four SaaS companies and is the author of Productized: Stop Selling Time & Transition to Selling SaaS. He also shares his extensive knowledge through a popular weekly newsletter.

Strategic Expertise to Propel Modo25 and ASK BOSCO®

In his new role on the board, David will work alongside Modo25 CEO John Readman and COO Abi Liddle, providing governance, strategic direction, and support to the company. His expertise in scaling SaaS companies and building digital-first businesses will be a key asset as Modo25 expands its offerings, particularly with the continued development of ASK BOSCO®.

Modo25 is the driving force behind ASK BOSCO®, an AI-powered reporting and forecasting platform designed to optimise digital marketing spend. The platform leverages machine learning to help retailers and businesses assess the performance of their paid and organic channels in comparison to their competitors.

David expressed his excitement about the new role: “I’m excited to join Modo25 at such a dynamic time for the business. The agency has built something truly special with ASK BOSCO®, and I see significant opportunities for growth in both the digital marketing and MarTech space. I look forward to working with John, Abi, and the wider board to support Modo25’s continued innovation and expansion.”

The Future of Modo25 and ASK BOSCO®

John Readman, CEO of Modo25, also shared his thoughts on the new appointment: “David’s experience in the SaaS industry, combined with his entrepreneurial mindset, will be invaluable as we continue to expand and develop innovative solutions, particularly with our ASK BOSCO® platform.”

Modo25, known for its expertise in marketing technology and supported in-housing, counts leading brands like SGS Engineering, Everything Managed Group, Pavers Shoes, and Great Rail Journeys among its clients. The agency’s forward-thinking approach and strong leadership team position it for continued success, with David Hart’s involvement marking an exciting new chapter.

Stay tuned as Modo25 and ASK BOSCO® continue to evolve and redefine digital marketing technology.

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Podcast Highlights:

For the full podcast, please check out the video below. In the meantime, we have summarised the podcast highlights below.

John’s Journey from Business Strategy to Charity Adventures:

John talked about his journey not just into the realm of marketing AI with ASK BOSCO® and Modo25 but also as an advocate for philanthropy through his charity cycling business, Ride25. The concept behind Ride25 is to cycle from London to Sydney in 25 stages over 25 years to raise funds for an orphanage in Uganda. This idea, initially suggested by a friend as an alternative to traditional stag activities, has evolved into a journey of endurance and generosity.

John also shared one of the most profound impacts of Ride25, which is the effect it’s had on the children of the Ugandan orphanage. The funds raised have not only improved their living conditions but also inspired some to pursue cycling professionally. These efforts have led to some of the Ugandan children to represent their country in the UCI World Championships, a testament to how a well-executed charity event could foster dreams and change lives.

Modo25 and ASK BOSCO®: Navigating In-House Marketing Challenges

John talked about his venture into AI-driven marketing solutions, which stemmed from a common struggle among companies: maintaining effective in-house marketing strategies. To address this, he developed Modo25, (an agency that specialises in helping businesses in-house their digital marketing)  and ASK BOSCO® – advance AI reporting and budget planning software that helps businesses reduce online ad spend and make more money.  He talked about how he created two specialized teams of seasoned professionals and reconnected with former colleagues, include a leading data scientist to help build the software.

Revolutionizing Marketing with AI

John explained how the AI software ASK BOSCO® has simplified the complex landscape of digital marketing, helping businesses optimize their advertizing spend across various platforms. This technology not only predicts the most effective strategies but also enhances revenue while reducing costs. Such advancements have underscored the transformative power of AI in modern marketing.

The Four-Day Work Week: Boosting Productivity and Morale

John also talked about his support for progressive workplace policies, such as the four-day working week. He believes that a positive workplace culture leads to increased productivity and low employee turnover. His approach to creating a high-performing company environment is rooted in fostering a sense of community and well-being among employees.

Building Positive Workplace Relationships

In an age dominated by technology, John emphasized the importance of personal connections. He encouraged face-to-face interactions and nurturing a positive workplace environment as crucial for both personal and professional growth. He stated that this philosophy not only enhances team dynamics but also drives overall company success.

Influences and Inspirations: Books and Personal Ethos

John gave some of his top tips for inspiration from influential figures, including Zig Ziggler and Kevin Sinfield. He highly recommended ‘The Extra Mile’ by Sinfield and ‘The Multipliers’ by Liz Wiseman for their insights into leadership and personal development. He also stressed the importance of punctuality and attention to detail, viewing these traits as indicators of a strong work ethic.

John said that he measured his own success by the positive impact he could make on others. Whether it was transforming the lives of children in Uganda or providing a better start for his family, his goal was to help others succeed and make a meaningful difference in the world.

The Reality of Building AI Platforms

To finish, John talked about the significant investment of time, money, and effort required to build advanced AI platforms such as ASK BOSCO®. He was keen to debunk the myth of easy success in business, emphasizing that real achievement is the result of hard work and perseverance.

Watch the full podcast:

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The ASK BOSCO® AI Marketing Platform was built for brands, marketing agencies, and e-commerce businesses to maximise their ROI while minimising the costs associated with advertising on platforms like Google and Facebook. The secret behind ASK BOSCO®’s success lies in its complex AI and machine learning algorithms, which are dedicated to reducing media expenses and, in turn, boosting sales.

Visualsoft’s Strategic Move

Recognizing the immense potential of ASK BOSCO, Visualsoft has chosen to integrate the platform into its arsenal of marketing tools. This move highlights Visualsoft’s commitment to staying at the forefront of marketing technology for the benefit of its clients. Ian Hyde, Head of Digital Performance at Visualsoft, is excited about the collaboration, stating,

“We’re excited to collaborate with ASK BOSCO® and integrate their cutting-edge AI platform into our ecosystem. By streamlining automated reporting and providing actionable insights, we are empowering our clients to make data-driven decisions that will propel their success.

This partnership demonstrates our dedication to staying at the forefront of marketing technology for the benefit of our clients. ASK BOSCO® surpasses anything else we have trialled so far in the marketing optimisation space and we are keen to get it rolled out across the business.”

The Power of Data-Driven Marketing

One of the key outcomes of this partnership will be the onboarding of Visualsoft’s clients onto the ASK BOSCO® platform on a monthly basis. This means that Visualsoft’s clients will have access to automated marketing reporting, enabling them to develop data-driven strategies aimed at boosting revenue.

The partnership promises to offer Visualsoft’s clients a “comprehensive understanding” of their marketing performance. This includes benchmarking against competitors, which is a valuable insight in today’s competitive e-commerce landscape. Armed with this knowledge, businesses can optimise their marketing strategies and stay one step ahead.

Emily Hakner, Director of Product at ASK BOSCO®, emphasizes the importance of this partnership, stating,

“Teaming up with Visualsoft exemplifies our commitment to nurturing relationships with industry leaders who strive for excellence and embrace innovative marketing solutions.”

Efficiency and Excellence

Our vision at ASK BOSCO® extends beyond just enhancing client performance. It also aims to make agencies like Visualsoft more efficient and effective, freeing up valuable time that can be dedicated to refining client strategies and delivering excellent service. In a fast-paced digital world, efficiency and excellence are key differentiators, and ASK BOSCO’s technology promises to provide just that.

We are very excited about the partnership between ASK BOSCO® and Visualsoft.  By harnessing the power of AI and data-driven insights, Visualsoft’s clients can look forward to more efficient marketing strategies, better performance, and a competitive edge in the industry. As we navigate the ever-evolving world of e-commerce, collaborations like this one continue to drive innovation and set new standards for excellence in marketing technology.

Interested in finding out if ASK BOSCO® is for you?

If you’re an agency or a brand and would like to find out if ASK BOSCO® AI Marketing platform could be a good fit for you, please get in touch with us.

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