Celebrating exceptional levels of growth in the tech sector

Javed Huq, managing director of GP Bullhound, who sponsors the awards said “…companies included in the top 100 have delivered exceptional levels of growth which is a testament to the quality of management teams and employees operating across the region. We look forward to celebrating their success at this year’s event.”

The awards categories

Winners on the night will be crowned in the following categories: Fastest Growing Company; Fastest Growing Larger Company; Judges’ Innovation Award; Judges’ Award for Global Ambition; Judges’ Leadership Award; Judges’ Tech 4 Good Award; Judges’ Entrepreneur Award; Judges’ Award for Cultural Excellence; Overall Judges’ Award; Northern Star Innovation Award; Northern Star Entrepreneur Award; Northern Star Commercial Success; and Northern Star Overall Judges’ Award.

Adam Hildreth, who will be a keynote speaker at the Northern Tech Awards has commented:  “The global technology sector is going through an evolution, with expectations that technology businesses maintain the same strong market positions, growth, innovation, and profitability while having less access to both the availability and amount of capital required. That takes resilience, hard work, and creativity, which is why I believe the Northern technology sector specifically is set to capitalise on what others may perceive to be harder times. I am looking forward to celebrating the successes and finding what’s in store for the future.”

The awards ceremony on 25th April, Manchester

Our CEO, John Readman will be attending the award ceremony, on April 25, 2024 at Manchester cathedral, which promises to be an exciting event. He has said:

“I have believed for some time that the North is leading the way in the technology sector when it comes to tech innovation, and these awards are a great way of celebrating that. All the team at ASK BOSCO® are very proud to have been shortlisted in the top 50 amongst other great companies.

Stay tuned for updates and we’ll let you know how we get on!

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ASK BOSCO®’s entry at the UK Paid Media Awards

Our entry highlighted how ASK BOSCO®’s innovative reporting and AI forecasting platform revolutionizes the way that paid media teams and digital agencies work, leading to enhanced results, both in terms of efficiences and increased ROI.  The judges were looking for game-changing tools and innovative technology that disrupts and improves the way people work – and clearly ASK BOSCO® ticked those boxes!

ASK BOSCO® enables digital marketers to connect and consolidate all their marketing data,  report, plan budgets and forecast – all in one platform.  By offering a data-led, agnostic view on allocating media spend, ASK BOSCO® ensures that brands, retailers and agencies make better, data-driven decisions on where to allocate their digital marketing budgets for maximum return.

“The award speaks volumes about our innovative platform”

Emily Hakner, Director of Product at ASK BOSCO® commented:

“Being acknowledged in the Innovation Category at the UK Paid Media Awards 2024 is a fantastic achievement for the whole team at ASK BOSCO®. The award speaks volumes about our innovative platform and its capacity to empower online retailers and agencies to make better, data-driven decisions on their digital marketing spend.  ASK BOSCO®’s advanced AI and machine learning offers an agnostic guide on where to allocate marketing budgets for maximum impact, whether that’s in euros, pounds or dollars – and in an age of too much data and not enough time, it’s an invaluable resource for anyone involved in digital marketing.”

This award is a testament to the incredible work that our team has achieved in creating such a cutting-edge AI platform that enables our clients to get the most value from their online marketing.

If you’d like to find out more about how ASK BOSCO® can help your business or marketing team, whether that’s to speed up your reporting or enabling you to create scenario based media budgets, please get in touch at team@askbosco.com.

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This nomination is a testament to the amazing work our team have accomplished with our cutting-edge AI platform and how it enables our clients to get value from every pound spent on their marketing.  

John Readman our CEO and founder shared his thoughts on the nomination:  

“This is great recognition for the whole ASK BOSCO® team; we have spent a lot of time and effort building ASK BOSCO®, which we believe is a world-class reporting, forecasting and planning SaaS AI platform, perfect for both digital agencies and brands.   

“Getting shortlisted for the Innovation Award is an amazing recognition of all the hard work put in by our fantastic team. ASK BOSCO® helps answer the question of where to spend your next £, which sounds simple, but is a complex puzzle perfectly suited to big data, machine learning and advanced AI.” 

About the UK Paid Media Awards 2024:  

The UK Paid Media Awards celebrate the impact of paid advertising on engagement, clicks, leads, sales, and overall profit. 

These awards spotlight outstanding campaigns, strategies, teams, and individuals in paid media, highlighting the successful work that secures business and sets benchmarks for future campaigns. 

About the Innovation Award: 

We’re delighted to have been nominated for the ‘Innovation Award’ alongside two other nominees: MG OMD and Squared.io.    

The ‘Innovation Award’ category celebrates innovative tech and the way that it enhances the work that agencies and businesses achieve results within the digital marketing world.  

The judges look for game-changing tools and innovative technology that disrupts and improves the way people work.    

About ASK BOSCO®:  

ASK BOSCO® is an AI-powered marketing platform built to help marketing agencies and online retailers report, budget, plan and forecast digital marketing performance. This is often a time consuming, manual and inaccurate process that is difficult to carry out at scale.  

By offering a data-led, agnostic view on allocating media spend, ASK BOSCO® ensures that brands/retailers make better, data-driven decisions on where to allocate their digital marketing budgets for maximum return, enabling them to plan budgets and forecast future performance with 96% accuracy. 

The big advertising platforms such as Google, Facebook and TikTok are not driven with your profit in mind. If you were to ask Google where to spend your next £, they would likely suggest ‘Google’. ASK BOSCO® answers the question; ‘Where should I spend my next £?’ and allows digital marketers to make better, data-driven decisions by providing:  

• Reporting – Seamless, streamlined dashboarding and reporting of all your online marketing data – with over 400 connectors available, no coding required. 
• Forecasting – AI-powered predictive analytics – allowing you to forecast future campaign performance with 96% accuracy.  
• Budget Planning – Using advanced machine learning and statistical modelling to empower you to make better budget planning decisions up to 12 months in advance.  
• Competitive Benchmarking – Compare yourself against your nearest rivals’ online performance. 

Being a finalist:  

The shortlisting is a testament to the talent and hard work of everyone here at ASK BOSCO® – please keep your fingers crossed for us! 

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G2 is the world’s leading B2B software and services review platform, and it is a trusted resource for businesses to learn about and compare products and services. The reviews our users leave are incredibly valuable to us, as they help us to understand how our customers are using ASK BOSCO® and what they value most about the product. If you use ASK BOSCO and would like to share your thoughts about the platform, please do leave us a review on here:

This recent achievement reflects not just the brilliance of our marketing AI platform, but also the unwavering commitment of our team to providing all our valued customers with exceptional support. 

Winter 2024 report 

The G2 winter 2023 reports have been released, and we couldn’t be prouder to see we’ve earned another 15 badges! 

We’ve been ranked as a High Performer in the UK, Europe and EMEA regions in competitive intelligence, as well as ranking highly on the Relationship Index for Competitive Intelligence, earning us an “Easiest to do business with” badge.  

Here’s everything we’ve been awarded on G2 for Winter 2024: 

– High Performer in the following categories/regions:

• Digital Advertising Intelligence
• Competitive Intelligence
• Marketing Analytics
• Small-Business United Kingdom Marketing Analytics
• Small-Business Europe Marketing Analytics
• Small-Business EMEA Marketing Analytics
• United Kingdom Marketing Analytics
• United Kingdom Competitive Intelligence
• EMEA Competitive Intelligence
• Europe Competitive Intelligence
• Europe Marketing Analytics
• EMEA Marketing Analytics

– Momentum Leader in Marketing Analytics

– “Easiest to do business with” in Competitive Intelligence

– High Performer in Small-Business Marketing Analytics

These achievements are a testament to the service our expert team provides, and the way our platform works to help customers reduce their online ad spend and increase their sales. 

Don’t just take our word for it though – take a look at what some of our customers have to say about ASK BOSCO®: 

What our customers have to say:

“ASK BOSCO® is such an insightful tool – I really enjoy reviewing the ASK BOSCO® index and looking at competitor activity, this is so insightful for us as marketers and the client, alike!” 

“ASK BOSCO® is helping me with forecasting budgets and performance for my clients and also provides me with a holistic view of performance as well as potential performance. I particularly like the forecasting tools as it helps back up my own research and it is easy to use, and the software is clean and organised.” 

“ASK BOSCO® is one of the best forecasting tools out there. One of the best things about the tool is that we are able to pull data a month in advance to allow us to start having conversations with clients about the coming months budgets earlier to ensure we are able to get going straight away rather than having to wait till we see what spend has been in the start of the month. 

We were able to seamlessly integrate the Google and Bing Ads accounts, both allowing us to easily implement and discuss suggestions made for both platforms with our clients.” 

Customer feedback fuels our G2 success – and yours! 

Customer feedback is a true driver of our G2 success, and clearly shows how ASK BOSCO® is helping our clients to optimize their online marketing spending.

It’s also a great way to understand the aspects we could improve on to help our customers take their reporting and analysis to the next level.   

In addition to helping us to improve ASK BOSCO®, each review on G2 also generates a donation to 1moreChild, the Ugandan orphanage that we support. 1MC supports vulnerable children to reach their full potential and we’re proud supporters of the charity.

We encourage you to read our reviews on G2 and learn more about ASK BOSCO®. If you have any questions or feedback, please don’t hesitate to contact us. 

Thanks to our customers 

Our achievements on G2 are ones we share not just with our team, but our customers too.

Their feedback and reviews play a pivotal role in shaping our product offerings and services, so we’re incredibly grateful to everyone who has taken the time out to share their thoughts and feedback.  

As we celebrate these new G2 Winter 2024 badges, we renew our commitment to innovation, customer satisfaction, and the ongoing enhancement of the ASK BOSCO® platform. 

Keep an eye on our socials to see all the new and upcoming exciting features we have in store! 

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What is the UK eCommerce Awards? 

The annual UK eCommerce Awards celebrates excellence across the vast landscape of online retail, from cutting-edge innovation and technology to website creativity and user experience. We’re delighted to have been nominated for such a prestigious award alongside many other distinguished nominees, including:  

• Automotive Transformation Group, a leading provider of retailing solutions to the automotive sector.   
• Competera Pricing Platform, known for its innovative pricing solutions. 
• Intersoft, renowned for its Lightning-Fast Label Speed, revolutionizing operations. 
• MikMak 3.0, distinguished for its groundbreaking advancements in technology. 
• Nibble Technology, celebrated for its cutting-edge AI negotiation chatbot, transforming interactions. 
• Red Technology, making waves with its pioneering solution, Something Different Wholesale. 
• Squared.io, acclaimed for its transformative Insights & Optimization for eCommerce, elevating business strategies. 
• TrustistTransfer Bank Transfers, providing secure and seamless transfers via www.trustisttransfer.com. 
• Vervaunt Labs, a visionary in the industry, fostering innovation and progress. 
• ZigZag Global, celebrated for its all-encompassing Reporting Hub, streamlining data analysis and insights. 

The shortlisting is a testament to the dedication and hard work of everyone here at ASK BOSCO®, who are committed to pushing boundaries, embracing innovation, and delivering the best solutions to their clients. We’re all incredibly grateful to all our clients and partners for their continuous support and trust in us. 

The UK eCommerce Awards are judged by an independent panel of experts and are recognised as the benchmark for excellence in eCommerce.  

The ASK BOSCO® team is honoured to be shortlisted for this prestigious award, and we look forward to continuing to innovate and grow our business. 

About ASK BOSCO® 

ASK BOSCO® is a revolutionary AI-powered analytics tool that uses predictive insights to help businesses make the most of their online ad spend and maximize their return on investment.  

With an impressive 96 per cent accuracy, ASK BOSCO® can forecast future performance with confidence, giving businesses the ability to make more informed decisions about their online spend across all channels. 

Our nomination is a testament to the hard work of our team, who are constantly working on improving and refining the ASK BOSCO® platform, which essentially aims to give our clients a single source of truth. Using interactive trading reports and dashboards, users can see an overview of how their digital marketing is performing across all channels alongside an attribution model.  

This provides them with a wealth of benefits, including:  

• Report at lightning speed & optimise a client’s profitability. 
• Connect and consolidate data across all channels for quick & easy reporting and analysis. 
• Identify new opportunities to optimise a client’s profitability. 
• Forecast a client’s future campaigns with 96% accuracy. 
• Make better, data-driven marketing decisions & unlock revenue opportunities. 
• Take back control of ad data and media spend. 
• Make better decisions and forecast with 96% confidence. 
• Understand performance against competitors and know how to beat them online.In essence, our platform goes beyond conventional analytics to provide businesses with the clarity and insights they need to make strategic, data-driven decisions. It’s a powerful tool for optimizing online ad spend, ensuring that every marketing dollar is invested with precision, and ultimately driving results.  

Our team’s continuous dedication to improvement and innovation has made ASK BOSCO® an invaluable resource for businesses aiming to maximize their digital marketing ROI.   

John Readman, our Founder and CEO, shared his thoughts on the nomination:  

“At ASK BOSCO® we are all about the team.  So, we are all very happy and excited to be nominated for the eCommerce Innovation Award at the UK eCommerce Awards. This nomination reflects the unwavering dedication and hard work of our team – it’s truly a testament to their commitment to pushing thinking, and boundaries, embracing innovation, and delivering the best marketing AI solutions to our clients. 

Huge thanks to the UK eCommerce Awards team for acknowledging our teams’ achievements – fingers crossed we’ll win in November!” 

ASK BOSCO® is excited to be shortlisted for the UK eCommerce Awards and looks forward to continuing to innovate and grow its business. Fingers crossed for November and good luck to everyone nominated!  

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We are thrilled to have received over 30 positive reviews on G2, with an average rating of 4.9 out of 5 stars. These reviews are incredibly valuable to us, as they help us to understand how our customers are using ASK BOSCO® and what they value most about the product. We are constantly working to improve ASK BOSCO® based on this feedback, and so we’re very grateful to our customers for taking the time to share their thoughts. 

G2 Fall reports are here – and we’ve been crowned a High Performer!  

To add to the list of achievements, we’ve already been crowned a High Performer in the Marketing Analytics category in both the UK and EMEA regions for Summer and now Fall 2023. 

These achievements are a testament to the service our expert team provides, and the way our platform works to help customers reduce their online ad spend and increase their sales.  

We’ve earned these badges because of our customers feedback, which includes:  

“ASK BOSCO® helps me to monitor and adjust performance across multiple channels. The data-driven recommendations are really helpful and have helped my clients to hit their KPIs and optimise digital marketing spend. All the data and key metrics we need are in one place and the way it’s presented is really easy to understand and digest. It also helps to track how the competition is doing.” 

Customer feedback is a true driver of our G2 success, and clearly shows how ASK BOSCO® is helping our clients to optimise their online marketing spending. It’s also a great way to understand the aspects we could improve on to help our customers take their reporting and analysis to the next level.  

In addition to helping us to improve ASK BOSCO®, each review on G2 also generates a donation to 1moreChild, the Ugandan orphanage that we support. 1moreChild provides a safe and loving home for children in need, and we are proud to support their work. 

We encourage you to read our reviews on G2 and learn more about ASK BOSCO®. If you have any questions or feedback, please don’t hesitate to contact us. 

Here are some of the things that our customers love about ASK BOSCO® – handpicked from their reviews, so you know it’s true! 

• It’s easy to use and set up. 
• It provides accurate and actionable insights. 
• It helps to save time and money. 
• It helps to improve marketing ROI. 
• It is a valuable tool for businesses of all sizes. 

If you’re looking for a powerful and easy-to-use marketing analytics tool, we encourage you to try ASK BOSCO® – we’re certain you’ll be impressed. 

Thank you to our customers for your support 

We are also grateful for your support of 1moreChild. The 1moreChild orphanage in Jinja is something we hold very close to our hearts here at ASK BOSCO® – we are named after the lovely man who runs the charity over in Jinja – Bosco.  

We look forward to continuing to improve ASK BOSCO® and providing our customers with the best possible experience, as well as working to raise more money for 1MoreChild, a charity that is very close to our hearts.  

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