1. TECHSPO London: Where Business Meets Innovation

Date: August 29-30, 2024
Location: London

TECHSPO London is the event where business, tech, and innovation collide. This expo is a hotspot for developers, marketers, and tech enthusiasts, showcasing the latest in internet, mobile, ad tech, and SaaS technologies. Whether you’re looking to discover emerging trends or showcase your innovations, TECHSPO offers a platform to connect with the brightest minds in the industry.

To find out more about TECHSPO and register for tickets, click here. 

2. Big Data LDN: The Data-Driven Future

Date: September 18-19, 2024
Location: Olympia London

For those with a keen interest in data and analytics, Big Data LDN is a must-attend. This event offers free entry to a plethora of keynote sessions and seminars, focusing on the latest trends and technologies in data analytics, AI, and machine learning. It’s the ideal place to explore how data can drive decision-making and innovation in your business.

Don’t miss out on this free event, packed full of great seminars and talks.

3. Building the Smarter State 2024: Transforming the Public Sector

Date: September 10, 2024
Location: Central London

Aimed at the public sector, Building the Smarter State 2024 is a conference that dives into digital transformation and technology’s role in modern governance. This event is a critical gathering for public sector professionals looking to leverage new technologies to enhance service delivery and operational efficiency.

To find out more about Building the Smarter State 2024, click here.

4. Cambridge Tech Week: A Hub of Innovation

Date: September 9-13, 2024
Location: Cambridge

Cambridge Tech Week brings together startups, tech companies, and thought leaders in one of the UK’s most innovative cities. The event highlights regional excellence and cutting-edge technologies, offering attendees a chance to engage with pioneering ideas and projects.

To see the full itinerary for Cambridge Tech Week and how to book, click here.

5. CogX Festival: The Convergence of Great Minds

Date: September 12-14, 2024
Location: London

CogX Festival is renowned for its deep dive into the ethical, social, and technological impacts of AI and other emerging technologies. Featuring over 500 startups, numerous summits, and masterclasses, it’s an unparalleled platform for learning and networking. It’s the perfect place to gain insights from CEOs, policymakers, and academics on the forefront of tech innovation. This year the festival is returning for it’s 7th edition, with a focus on AI, they have expanded to cover 20 topics ranging from health and climate tech to ethics.

To find out more about CogX Festival, click here. 

6. Quantum.Tech Europe: Exploring the Quantum Frontier

Date: September 23-25, 2024
Location: Twickenham Stadium, London

Quantum.Tech Europe is where the future of quantum technology and AI intersects. This event is an excellent opportunity to delve into the latest advancements in quantum computing and its applications in various industries. If you’re fascinated by the potential of quantum technologies, this is an event not to be missed.

For tickets, and more information, click here. 

7. Web Summit 2024: Discover the Future

Date: November 11-14, 2024
Location: Lisbon

As one of the world’s largest tech events, Web Summit 2024 in Lisbon is the ultimate gathering for tech giants, startups, and thought leaders. This event is a melting pot of innovation, featuring speakers from leading companies, insightful panel discussions, and groundbreaking product launches. Web Summit offers an unmatched opportunity to explore the latest in AI, cybersecurity, fintech, and more. Whether you’re looking to network with industry leaders, gain fresh perspectives, or discover the next big thing in tech, this summit is the place to be, so much so that ASK BOSCO® will be there!

For more details and to secure your spot, visit Web Summit.

8. London Tech Week: The Heart of Innovation (2025)

Date: June 9-13, 2025
Location: Olympia, London

For those looking ahead to 2025, London Tech Week is the UK’s premier tech festival, drawing in experts from across the globe. This event covers a broad spectrum of topics including AI and digital transformation. 2024’s London Tech Week delivered over 300 speakers and 70+ events.and had a perfect blend of inspiration and networking, providing invaluable insights into the latest tech trends.

For more information about London Tech Week, and how to register click here.

The tech landscape in the UK is thriving, and these events offer unparalleled opportunities to learn, network, and innovate. Whether you’re deeply entrenched in the tech industry or just curious about the latest trends, attending these tech and AI events will provide valuable insights and connections. Don’t miss out on the chance to be part of the conversation shaping the future of technology and AI. For more insights and updates, stay connected with ASK BOSCO®® and keep ahead of the curve.

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Google Consent Mode v2

Google Consent Mode v2 has been introduced following increased scrutiny on some of the tech giants with regard to data privacy and compliance.  The deadline for Google Consent Mode was officially 6th March 2024.  Google Consent Mode v2 allows websites to manage user consent for tracking activities such as ad personalization and measurement cookies. By implementing GDPR-compliant cookie banners, it allows websites to ensure that they respect their user/visitor preferences whilst still collecting essential data for marketing purposes. Marketers must therefore ensure that they comply with Google Consent Mode v2 and data privacy regulations whilst also striking a balance to target, and leverage anonymized data to gain user behavioural insights.

Key takeaways from our webinar:

Understanding the new changes:

Consent Mode v2 is Google’s response to the evolving landscape of data privacy regulations, particularly in the EU. It addresses the need for websites to obtain user consent for tracking activities, such as ad personalization and measurement cookies.

The Regulatory Context

In recent years, there has been increased scrutiny on tech giants regarding data privacy and compliance. With the EU designating companies like Google as online gatekeepers, there’s a heightened focus on ensuring transparency and accountability in data handling practices.

Key Features of Consent Mode v2

Consent Mode v2 primarily focuses on two aspects: ad personalization and measurement cookies. It offers a structured approach to managing user consent through GDPR-compliant cookie banners, allowing websites to respect users’ preferences while still collecting essential data for marketing purposes.

How to Implement

Implementing Consent Mode v2 involves two main approaches: basic or advanced. The basic approach utilizes a standard cookie consent banner, while the advanced approach provides additional insights by signalling user interactions even if the user rejects cookies.   For the full ‘How To’ on implementing Consent Mode V2 in GTM please check out our step-by-step guide here. 

Next steps…

Make sure you’ve implemented Google Consent Mode v2!  After that, as the rules and regulations and marketing landscape evolve, it’s essential to keep  up-to-date and compliant with data privacy regulations as it’s likely that this is just the beginning of ongoing changes.

If you’d like any help implementing Consent Mode v2 or you would like advice on how to connect and consolidate all your marketing data – plus report at the click of a button, simply get in touch at team@askbosco.com

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The event saw more than 2,600 startups showcasing their business ideas to 70,000-plus attendees, tech experts, investors, world-class speakers and even some famous celebrities.  

It was great to see that our thinking was aligned with the overarching themes of the event, including that AI will be used to enhance and not replace marketing and marketers, and much more.  

Read all about our experience at Web Summit.

Day 1 

Will GenAI Transform Marketing and Advertising?  

Simone Berry of POCLab, Michael Treff of Code and Theory, Angelica Mari, a Freelance Tech Reporter & Kristina Cambefort of hiremy.ai discussed the impact that generative AI will have on content creation, marketing and advertising. 

AI as the Next Great Equaliser?  

Manny Medina, the co-founder of Outreach gave a really insightful talk where he suggested that AI could offer a pathway for unprecedented equality in terms of economic empowerment
 

Ukraine: Two Years On  

Dr. Wladimir Klitschko, of Kyiv Digital and Bodhan Nahaylo of Kyiv Post discussed how the country is currently coping and how they plan to move forwards towards a brighter future. 

Revolutionising reality: The future of AR   

Peggy Johnson and Mike Butcher, Editor-at-large at TechCrunch, explored AR tech progress, and its uses in daily life and work, and addressed social and ethical considerations for a positive AR future. 

Day 2  

Riding the SaaS generative AI wave  

Christine Spang, Manny Medina and Ron Miller explored the boundless possibilities and challenges of riding the SaaS generative AI wave and discussed whether it’s paving the way for innovative solutions and business growth. Do you think AI is paving the way for innovative solutions?  

 Marketing in 2024 

Pace, LUSH, Pandora & Adweek discussed the top trends that will turn heads next year. Super interesting to hear how Lush have removed themselves from #Facebook & #TikTok as the platform principles don’t reflect brand values. 

Setting expectations: How will AI impact your industry 

Valuable insights on this topic from CI&T, Sproxxy & Grit Daily Group, who talked about how AI is the new reality, and the winners will be those who empower their teams and those who learn how to use and apply it. 

In the past year, AI has been a focal point in the worlds of business and technology. Is this excitement justified? Is it all hype? Or can this technology truly bring transformative solutions for customers? 

It’s a big opportunity for all people, at all levels. 

Why tech and data is more important than ever  

A great discussion with Todd Olson from Pendo and Nadine Schimroszik from Handelsblatt, who delved into the significance of tech and data to SaaS and AI and explored the critical elements to drive innovation, efficiency and success in today’s rapidly evolving landscape.  

Day 3 

On day 3 of Web Summit, not only did we attend some more fascinating talks but we also manned our very own booth! We had the pleasure of meeting and talking to global agencies, consultancy firms, AI partners and more to discuss how ASK BOSCO® can help them to improve performance costs, drive efficiency and allow them to make better marketing decisions using data-driven insights.   

Changemakers: Marketing a message  

Andy Shovel, Co-founder & Co-CEO of This, Annabelle Baker, Director at Lush, and João Gabriel Chebante, CEO & Chief Venture Officer at Sinergis, took to the stage to share how they market their message to global audiences to create meaningful and lasting change.  

We also had the pleasure of attending a whole host of networking events around Lisbon, meeting global firms, agencies and partners from all around the world – all in all, this was truly an enlightening experience and an insightful couple of days. We’ll definitely be going back next year!  

The post Our CEO and CTO’s experience at the world’s largest tech conference appeared first on ASK BOSCO®.

Make Data Your Biggest Asset: In a world full of data, we will highlight the essential metrics and data techniques you should be focusing on to allow you to make better, data-driven decisions within the digital landscape.

When: Thursday 19th October 2023.  2pm – 5.30pm (followed by drinks, nibbles and networking)

Where: Homegrown Members’ Club, London. W1H 7BS

How do I sign up? Simply sign up here.

NB: Tickets are complimentary but are limited, so please be quick

What to Expect from ASK BOSCO^® Live

Over the last decade, data has emerged as the lifeblood of successful businesses. Often compared to ‘the new oil,’ data has the power to fuel innovation, drive growth, and transform industries. However, as data continues to flood your organisation, you’re probably finding yourself struggling to make sensible decisions with the amount of data overload. We’re here to help and this event will include:

Expert Insights:

We’ve brought together a team of industry specialists who will share their knowledge and experience in data analytics, digital metrics, and e-commerce. They’ll guide you through the complex landscape of data, highlighting the crucial metrics and data points that matter the most – and what you should be focusing to drive more profit and growth within your business.

Practical Strategies:

This event isn’t just about theory. You’ll leave with actionable strategies and techniques that you can implement immediately to drive growth and success in your business.

‍ Networking:

Connect with like-minded professionals, share experiences, challenges, and expand your network.

Secure your spot for 19th October, London – and make data your biggest asset

For CEOs, business owners, marketing directors, finance directors and anyone looking to make better data-driven decisions, this event is for you.

Register for ASK BOSCO Live now and secure your spot at this exclusive event. 

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The event was a hub of insightful discussions, thought-provoking presentations, and a captivating keynote – all washed down with plenty of tea, coffee and breakfast sarnies.

During the workshop, we delved into the current noise around AI, the incredible speed at which it has taken hold and also the future of AI. We also tackled pressing topics such as AI regulation and AI bots, and explored using AI to predict where to allocate our online marketing spend.

Gordon Young: The Drum’s Editor in Chief’s musical Interlude

We kicked off the event with a rendition of Gordon Young’s ‘Death of the Copywriter’ song written in the style of Johnny Cash – and of course, written by ChatGPT.  What Gordon makes up for in melodic tone, he certainly makes up for in enthusiasm (!) and despite the fun and frolics, there was a very important message in the lyrics with relation to the impending doom that a lot of creatives are feeling with the take up of AI in this space.

The Keynote Speech: Generative AI:

Roy Murphy, owner of Synthetic Agency, kicked off the event with fascinating keynote speech on Generative AI. His insights shed light on the cutting-edge advancements and potential of AI algorithms in generating realistic and stunning content from scratch. Blurring the human and AI-generated creations, big brands such as Coca Cola have started using AI generated images in their campaigns and Roy commented that this is just the start of AI’s potential in the creative space – and agency owners and in-house teams need to test and explore its possibilities now before they get left behind.

The AI Experts’ Panel: Perspectives on AI Bots, Regulation, and Predictive Algorithms

The event was further enriched by a panel discussion featuring the fabulous brains of Dan Sodergren, Leonardo Pizarro, and our very own Emily Hakner and John Readman from Ask BOSCO®. The panelists shared their expertise and engaged in insightful conversations on diverse AI-focused topics. From the impact of AI bots on the quality of your data, to AI being the fifth revolution, to task automation and the contentious issue around regulation to ensure ethical AI systems. We also delved into the capabilities of AI algorithms in predicting our online future, used by the ASK BOSCO marketing platform.

Each speaker showcases the immense potential AI holds for shaping our digital experiences and, despite a lot of scaremongering in the news, were generally upbeat about AI – with the general feeling that ‘the genie has been released from the bottle’.

Q&A

The Q&A discussion brought up several new topics, including how to engage your team into using AI – one recommendation was to run an AI competition to see who was using AI to its best capabilities within each team. The questions also covered the current state of the education system and the fact that our children’s education is not really preparing them for the world ahead, given we are now in a new AI age.

The AI event proved to be a great platform for sharing knowledge, insights, and innovative ideas surrounding the future of AI. There was lots of note scribbling from the attendees and we all gained a lot of new knowledge and insight into the fascinating new world of AI.

If you would like to speak to us about anything we discussed at our AI event, feel free to drop us an email to team@askbosco.io or if you’d like to find out how we can save you tonnes of time and make you more money with our marketing AI platform, book a quick call with our team.

The post The World of AI: Insights from our AI Event appeared first on ASK BOSCO®.

This is his review of the day…

My experience at the ABTA Travel Marketing Conference 2023

The ABTA Travel Marketing Conference didn’t disappoint. Not only was the venue at the top of the NewsUK building, offering a perfect view of the capital city, but the content provided senior leaders in the travel marketing world with a panoramic view of future trends and current opportunities in marketing.

Day 1: Branding and investing in your brand.

Here are some standout insights from day one:

• 38% of people haven’t booked their holidays for 2023 yet.
• Family holidays are still a higher priority for people than dining out at restaurants.
• Ronan Gay from Black Tomato, a leading luxury travel company, shared their focus on storytelling and selling the dream. Their expertise even attracted the produces of the James Bond franchise who approached them for a travel content collaboration. Epic!
• Rosa Mitchell from Connective3 delivered a rapid-fire tour of SEO and content, covering 100 slides in just 20 minutes. She provided many top tips and recommended great tools.
• Scott Logie previously experienced in the data industry and now at Sagacity, emphasized the importance of organizing your data and focusing on the basics.

In the afternoon, the focus shifted to people and recruitment. Nathalie from Tui shared insights, ideas, and content that have made TUI an employer of choice in the travel sector.

Day 2: AI, Data, and Tech

The keynote speech by Daniel Rowles, CEO of TargetInternet.com and Programme Director at Imperial College London, was the highlight of the event for me. He mentioned upcoming AI/AR/VR contact lenses, leaving me wondering where I could order them from!

The key takeaway was that trust and community will be crucial in a world of AI, where it’s difficult to distinguish between real and AI-generated content, videos, and voices. Daniel showcased some incredibly lifelike AI personal avatars with real voices, which was both scary and exciting.

Tom Streetly from DAX highlighted the opportunities in podcasts and digital audio for advertising. It’s a growing channel that the travel sector should explore further.

Ian Chambers from easyJet Holidays presented a robust, clear plan based on Google customer segments. He showcased the use of app technology to create seamless traveller experiences. I particularly liked his focus on PPC optimisation for profit and understanding attribution.

Later, I took the stage with Arjan van Hartesveldt from Deployteq,  moderated by Dean Harvey from Kuoni where we discussed clever AI and automation for the ‘Innovative tech solutions for modern marketers’ segment. My presentation focused on where businesses should invest their money and how our Ask BOSCO™ AI can help measure, plan, and predict future online marketing strategies. The audience engaged with many questions during our interactive Q&A session.

After lunch, I returned to the stage for a session with Andy Headington from Adido. Andy shared his knowledge on common analytics and tracking mistakes from the start and how to rectify them. I contributed insights using ChatGPT and Bard, discussing the optimal split of traffic between SEO and PPC based on anonymised data from hundreds of Ask BOSCO™ clients.

Andy continued his session, providing valuable tips on GA4 and how to prepare for its implementation. It was an extremely useful and practical session for everyone in attendance.

The last two sessions explored broader media opportunities, featuring insights from TikTok, Pinterest, Sky, and our partners at VDX. All the information presented was supported by independent data from GWI.

All in all, a great and very insightful couple of days.  (On a side note though, the coffee was very average, and lunch felt somewhat lacklustre…similar to my aunt’s wedding anniversary ).  However, the excellent content made up for it, so I’ll let it slide.  Now I’m off to book my next holiday…✈️

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During this two-hour session, we shared use cases of AI in agencies and in-house teams, and uncovered how you too can harness these new technologies.

The session was hosted by our CEO John Readman, and we were joined by the following guest panellists:

Martin Ward – Waypoint Partners

Duncan Gledhill – Email Movers

Gordon Young – The Drum

André Brown – Advanced Commerce

Armando Janigro – Kleecks

Jane Reeve – Kleecks

We kicked off the day with a song written by AI. Gordon Young, Editor in Chief at The Drum asked ChatGPT to write him a song to perform in the style of Jonny Cash.

Keynote: Is 2023 the year of AI in marketing?

The keynote was delivered by Martin Ward, an AI expert with 30+ years’ experience in enterprise technology across EMEA. He is an alumnus of MIT, IESE and Imperial College and is a serial angel investor and start-up mentor across MarTech, customer analytics, machine learning and FinTech.

His keynote considered whether 2023 was the year of AI in Marketing. Martin reminded us that AI (or machine learning as he prefers to call it) has been around for centuries, whether that be in the form of magic, chess boards or more recently, for example, AI re-creating Donald Trump’s voice and reading the ‘3 little pigs’ story!

Artificial intelligence more specifically been around in marketing for years, and used in analytics, insight, forecasting, personalization, optimization, generation, interaction and more.

The key takeaways from Martin’s keynote were:

• Next level machine learning capabilities are here now. Agencies and in-house teams need to start harnessing them.
• More of the execution of agencies/in-house teams will be automated.
• Exponential change will start to bite.
• Machine learning/AI is not (totally) replacing human judgement.
• Machines cannot predict everything.
• Human connection is even more important.
• The bottom line? Agencies and in-house teams need to understand AI and its implications. Now!

Time for some AI Q&A

After our panel discussion, we opened the floor to any questions for our expert panellists. Most of the conversation and questions were about bias in AI, particularly location and country specific.

A big thank you to our panellists for taking part and for their continued support. The recording can be watched here.

BOSCO™ AI marketing platform uses predictive analytics to forecast your ad performance, identify trends and patterns, and make data-driven decisions and predictions about your ad campaigns. Plus, because BOSCO™ enables to you connect and consolidate your data across all channels it means you can easily compare and forecast your advertising channels. Book a demo with our team to find out more.

We will be hosting more of these workshops in the future, if you’d like to take part or you just want to be the first to know when the next date is, drop us an email to team@askbosco.io and we’ll put your name on the waiting list.

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