Platform Features Archives | ASK BOSCO®

Introducing the Report Builder: A New Feature in ASK BOSCO®

Mike Thompson — Thu, 05 Dec 2024 14:17:47 +0000

The ASK BOSCO® platform just got even better with the release of Report Builder — a powerful, intuitive feature designed to simplify how you create and customize your reports. Report Builder empowers you to turn your data into meaningful insights effortlessly. Let’s explore how it works.

Two Ways to Build Reports

You now have two distinct ways to create reports in ASK BOSCO®:

1. Use the ASK BOSCO AI Search

Under the Reporting section in the navigation menu, you can access the ASK BOSCO® AI Search. This feature allows you to ask business questions in natural language. For example:

“What were my top-performing channels last month?”

The AI Search will process your query, generate the corresponding results, and automatically open Report Builder. From here, you can refine and edit your report as needed.

2. Go Directly to Report Builder

Alternatively, you can head straight to Report Builder within the platform. This option allows you to skip the question-asking process and dive right into creating your report. It’s a perfect choice for users who know exactly what they need.

Key Features of Report Builder

Report Builder offers a wealth of functionality to make your reporting experience seamless and efficient:

Select the Appropriate Dataset

You can browse all available datasets on the left-hand side of the Report Builder. Each dataset is linked to specific report types, and to ensure comprehensive insights, we recommend using the AI dataset as a catch-all for all metrics.

Explore Metrics and Attributes

Once you’ve chosen your dataset, you can view all the metrics and attributes available for building your report. Double-check that you’re using the correct data by glancing at the dataset name displayed at the top of the interface.

Customize Your Reports

Flexibility is at the core of Report Builder. You can:

Select and Filter Metrics: Choose specific metrics, apply filters (e.g., including PPC and excluding others), and update your graphs in real time.
Customize Graphs: Switch between different visualizations such as line graphs, bar charts, and tables. You can also modify chart configurations, swap axes, or add elements like regression lines and gridlines.
Add Visual Enhancements: Use settings to apply labels, slice data by colour, and more.

Pin Your Graphs to Dashboards

When you’re satisfied with your report, you can pin it to a dashboard. This feature enables you to create recurring monthly reports that auto-generate and are stored in your reporting library for quick access.

Why Use Report Builder?

The Report Builder is designed to make reporting more accessible and less dependent on AI questions. Here’s why we think you’ll love it:

Efficiency: Quickly create reports by selecting the right datasets and metrics without starting from scratch.
Customisation: Tailor your visualisations to suit your needs and preferences.
Integration: Seamlessly incorporate reports into your dashboards for ongoing monitoring.

Ready to try the Report Builder? Log into ASK BOSCO® today and experience the future of data-driven insights!

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ASK BOSCO® Budget Planner: Explained

Matthew Fraser — Wed, 23 Oct 2024 10:37:08 +0000

Our clients often ask us to explain how the ASK BOSCO® Budget Planner feature works.  After years of refinement, testing, and leveraging the expertise of numerous PhD-level minds, we have developed a machine-learning enabled marketing optimization solution that allows you to reliably forecast your future campaigns’ performance. In the following blog we’ll cover the main aspects of the feature and how it works…

Firstly, what is the Budget Planner feature?

The Budget Planner feature within the ASK BOSCO® AI Marketing platform helps you to optimize your online media spending by analyzing your campaign data to determine the most effective way to allocate your budget. This feature allows you to create scenario-based budgets, ensuring that every pound/dollar/euro you spend will have the greatest impact. It is useful for maximizing return on investment (ROI), improving campaign performance, and making informed, data-driven decisions about your marketing spend.

In this blog post, we’ll explore the key features of the Budget Planner, from user input to output generation, and explain how it streamlines the budget planning process.

The ASK BOSCO® Budget Planner Process

The feature is designed to make budget planning, forecasting and optimization quick and seamless. Here’s a breakdown of how it works:

Step 1. You input your Budget Plan Parameters

The process begins with gathering your inputs. You are asked to provide:

Time period: The period you want to create an optimized budget plan for – this can be any period over the next 12 months.
Your target: You choose an overall target for your plan, for example maximum clicks, conversions, revenue, ROAS, total CPA or total COS.
Channels to include: You also have the option to choose individual channel goals for your budget plan.
Channel Constraints: Limits or rules that apply to specific channels, such as a cap on spend or required return on ad spend (ROAS)
Campaigns to exclude: Any specific campaigns that you want to exclude from optimization, for example brand campaigns.
Total Budget: The overall budget you have available for the specified time period. (ASK BOSCO® will also provide a recommended budget range)

Step 2. ASK BOSCO® reads your data

Next, ASK BOSCO® reads and analyzes your connected campaign-level data including key metrics such as: Cost, Impressions, Clicks, Conversions, Revenue.

Step 3. ASK BOSCO® categorizes the campaigns

With the data in hand, ASK BOSCO® automatically categorizes campaigns into three categories:

OPTIMIZE: Campaigns with sufficient data to learn from will be optimized

FORECAST: Campaigns with insufficient data to learn reliably from, but still viable for inclusion, will be forecasted.

EXCLUDE: Campaigns meeting certain exclusion criteria, such as being paused, are excluded from the process.

Step 4. ASK BOSCO® forecasts the campaigns

For campaigns categorized under FORECAST, the platform generates forecasts. This step ensures that even campaigns with limited data can be included in the overall budget plan, providing a more comprehensive approach to budget allocation.

Step 5. ASK BOSCO® optimizes the campaigns

This step involves several sub-processes:

Establish metric relationships: ASK BOSCO® identifies the relationships between metrics such as cost and revenue and how these relationships vary with time. This helps predict how changes in spend will impact performance in the future.

Set optimization parameters:

- Optimization Objective: ASK BOSCO® uses the primary goal of the optimization objective that you have inputted, such as maximizing revenue, impressions, or clicks.

- Constraints: Both user-specified and internal constraints are considered. User constraints include ensuring spending does not exceed the total budget, and channel-specific constraints such as cost per click (CPC) or ROAS are adhered to. Internal constraints include limits on how much a campaign’s spend can deviate from its historical levels.

Optimization execution: Finally, the Budget Planner finds the optimal cost allocation for each campaign, balancing the benefits across different campaigns to achieve the set objective.

6. ASK BOSCO® creates outputs

Once the optimization process is complete, the Budget Planner generates detailed outputs. These include:

Optimized and Forecasted Cost Values: The recommended spend for each campaign.
Metric Forecasts: The expected metrics such as impressions, clicks, conversions, ROAS, Click-Through Rate (CTR), Conversion Rate (CR), and Average Order Value (AOV) based on the optimized budget.
Comparisons: The Budget Planner also provides comparisons with historical data and expected outcomes, offering insights into how the optimization has improved performance.

The Art of Optimization: A crucial part of the feature

The optimization process in ASK BOSCO®’s Budget Planner feature is similar to financial fine-tuning. For example, if Campaign A yields a higher return on additional spend compared to Campaign B, the Budget Planner will prioritize spending in Campaign A until diminishing returns* set in. At which point Campaign B might become a better investment. This dynamic approach ensures that the budget is always allocated to maximize the overall campaign objective.

*Diminishing returns: When it comes to ad spend, the principle of diminishing returns refers to the concept that, as you increase your budget, the additional benefits – such as more clicks or conversions – become progressively smaller. This means that after a certain point, each extra pound/dollar/euro you spend has less additional impact. ASK BOSCO® Budget Planner uses this concept to find the optimal balance where your investment produces the highest return across all campaigns.

By automating complex processes and providing data-driven insights, ASK BOSCO® empowers you to make smarter decisions. Ensuring that every pound/dollar you spend contributes to any specific campaign’s success. Whether you’re dealing with numerous campaigns or tight constraints, ASK BOSCO® Budget Planner allows you to focus your efforts on areas and channels that are likely to generate the most impact, reducing wasted time and resources on less effective strategies.

Want to find out how ASK BOSCO®’s Budget Planner can help you?

If you’re a brand, retailer or agency and are ready to revolutionize the way you and your team forecast digital marketing campaigns, get in touch. We’d love to find out more about your business, answer your questions and show you around our game-changing platform. Also, check out our 3-minute Budget Planner feature walkthrough here for a video run-through of the feature.

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Just launched! ASK BOSCO® AI Reporting Suite

Claudia Poole — Tue, 20 Aug 2024 11:40:56 +0000

We are delighted to launch the new ASK BOSCO® AI Reporting Suite. This powerful feature centralizes your marketing and business data, offering a one-stop solution for creating customized dashboards and gaining instant insights through its advanced AI search functionality. Plus, it comes with a variety of pre-built digital marketing reports to get you started right away.

What’s the ASK BOSCO® AI Reporting Suite?

The AI Reporting Suite offers a range of features that make data management and reporting easier than ever before.

Connect & Consolidate Your Data: Bring together all your data (or your clients’ data) in a single, customizable dashboard. This unified view allows you to monitor KPIs and performance metrics from one convenient location.
Fully Customizable Reports: Tailor your reports to your specific needs. With an intuitive setup process that requires no coding or database expertise, you can quickly create dashboards that focus on the metrics that matter most to your business.
Pre-Built Digital Marketing Reports: Access a library of ready-made reports developed by industry experts. These reports cover key metrics for website performance and marketing effectiveness, so you can get started without any setup.
AI Search Functionality: Utilize the AI-powered search feature to ask questions and get instant answers. This natural language search tool analyzes your connected data to provide quick insights, helping you stay on top of performance without deep data analysis skills.

Addressing common challenges with the AI Reporting Suite

The ASK BOSCO® AI Reporting Suite is designed to solve some of the most common challenges businesses face when it comes to data and reporting:

Data Fragmentation: It consolidates data from multiple sources into a single dashboard, offering a unified view that supports better decision-making.
Inefficient Reporting: Cut down the time spent on weekly or monthly reporting by accessing instant, up-to-date reports.
Customization Limits: Say goodbye to rigid, one-size-fits-all reporting tools. With fully customizable reports and dashboards, you can design the perfect reporting setup that meets your specific business needs.
Lack of Accessibility & Data Transparency: The AI search functionality democratizes data insights, making it easy for everyone in the business—from executives to specialists—to access and understand critical information. This empowers all team members to contribute to data-driven decisions.

AI search functionality

With the ASK BOSCO® AI Reporting Suite, accessing vital business insights is as easy as typing a question. The AI-powered search feature scans your connected data and delivers immediate, relevant answers, whether you need a summary of top-performing campaigns or a quick update on your marketing spend. This feature is perfect for staying informed and making decisions without diving deep into the data yourself.

Create your own customizable reports and dashboards

The ASK BOSCO® AI Reporting Suite is all about flexibility. Customize your reports and dashboards to suit your business needs:

Flexible Metrics: Choose which KPIs, channels, or campaigns to focus on, ensuring you’re always monitoring the most important data.
Personalized Layouts: Adjust the visual presentation of your data, making it easier to interpret and analyze the information that matters most.
Custom Data Sources: Integrate additional data sources or zero in on specific data sets that are particularly relevant to your business.
Interactive Dashboards: Build dynamic, real-time dashboards that provide a constantly updated view of your business performance.

Get started with pre-built reports

For those who prefer ready-to-use solutions, the ASK BOSCO® AI Reporting Suite includes a comprehensive set of pre-built reports designed by experts. These reports cover a wide range of marketing channels and performance metrics, so you can dive straight into the data:

Agency Reports: A comprehensive overview of all client performance.
Website Performance Overview: Monitor website metrics, marketing channel performance, spend analysis, and platform discrepancies.
Paid Search: Detailed reports for Google Ads, Bing Ads, and campaign-level analysis.
Paid Social: Reports for Meta Ads, Pinterest, TikTok, LinkedIn, and campaign performance.
Affiliate Marketing: Track affiliate performance, publisher reviews, and channel-specific KPIs.
Display Advertising: Analyze display ad performance, campaign efficiency, and overall channel effectiveness.
Marketplace Performance: In-depth reports for Amazon Ads and other marketplace channels, including campaign and channel reviews.
SEO Performance: Comprehensive SEO tracking, including keyword positions, gains and losses, and GSC data analysis.
Conversion Rate Optimization (CRO): Assess performance across devices, landing pages, and more.
Ecommerce Reports: Tailored insights for platforms like Shopify and Magento.

The ASK BOSCO® AI Reporting Suite is more than just a reporting tool – it’s a comprehensive solution for businesses looking to optimize their data management, streamline reporting, and gain deeper insights into their performance. Whether you need customizable dashboards or ready-made reports, this suite has everything you need to make data-driven decisions with confidence. Watch our 3 minute walkthrough of the new AI reporting below for more insights into our new feature.

Got a question? Check out our FAQs about our new AI reporting feature for more information.

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Beat the competition online: Competitor Benchmarking with ASK BOSCO®

Rebekah Waller — Wed, 05 Jun 2024 07:00:45 +0000

We’re excited to announce the launch of our new Competitive Benchmarking feature within the ASK BOSCO® platform. This new improved feature enables you to benchmark your online performance from a paid, organic, and website health perspective.

The competitor benchmarking feature includes our proprietary ASK BOSCO® Index which delivers comprehensive performance scores that assess your business against your competitors across key online metrics. The index uses data from trusted 3rd party sources and provides a comprehensive comparison of your online performance.

We’ll run through the main aspects of this new feature below, but if you’d like a personalized demo to see this new feature in action, please get in touch and we’ll be happy to show you around the platform.

What is the ASK BOSCO® Index?

The ASK BOSCO® Index is the competitive scoring system within the ASK BOSCO® Competitor Benchmarking feature that allows you to compare your online performance against industry standards and competitors within your sector.

How does the ASK BOSCO® competitor benchmarking feature work?

The ASK BOSCO® index evaluates your and your competitors’ performance across four key categories: Paid Search, SEO, Other Digital Marketing, and Website Health. You receive scores for each key category, as well as an ‘Overall ASK BOSCO® Index Score’, which is determined by combining scores from all four key metrics.

Paid Search Score

Your website’s traffic, value, market share, and onsite engagement from paid digital marketing efforts. This includes PPC, Shopping Ads, and Display Ads displayed on search engines including Google and Bing.

SEO Score

Your website’s traffic, value, market share, and onsite engagement generated from organic digital marketing activities. This includes search engines such as Google and Bing.

Other Digital Marketing Score

All non-paid and non-traditionally organic traffic sources, including email, direct, social media, and referrals. Looks at onsite engagement metrics and the volume of traffic from these sources to your website.

Website Health Score

Your website’s overall health using Google Lighthouse. Including Accessibility, Google Best Practices, SEO Score, and Performance Score. Metrics such as site speed contribute to generating this score, ensuring a holistic assessment of your website’s performance.

What is a ‘good’ ASK BOSCO® index score?

The ASK BOSCO® index score is a measure of your online footprint and how effective you are with investment in organic and paid media channels. An ASK BOSCO® Index score of 400-600 indicates good performance compared to your competitors. Scores above 600 signify exceptional performance, while scores below 400 suggest room for improvement.

Want to know more about the feature?

If you’d like to explore our new Competitor Benchmarking feature or to learn more about how ASK BOSCO® AI Marketing platform could revolutionize your digital marketing, get in touch by sending us an email to team@askbosco.io or watch the 2-minute walkthrough below by our Product Specialist, Jonny Griffin.

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New Feature: ASK BOSCO® Budget Planner

Rosie Beeston — Wed, 31 Jan 2024 08:30:23 +0000

Exciting News Alert! We are proud to announce the launch of a brand new feature in the ASK BOSCO® Marketing AI Platform: Budget Planner!

ASK BOSCO®’s new budget planner feature utilizes historical data and advanced machine learning for cross-channel budget optimization. Customize dates and channels, plan scenarios, and get detailed recommendations to maximize online performance and achieve marketing goals.

We’ll run through the main aspects of this new feature below, but if you’d like a personalized demo to see this game-changing feature in action, please get in touch and we’ll be happy to show you around the platform.

An overview of ASK BOSCO® Budget Planner:

Inputs: You can tailor your budget plans to your requirements. Select a date range, your marketing channels and the targets you want to achieve.

Algorithm: ASK BOSCO® combines these inputs with your data and AI modelling to predict where to allocate your budgets to maximize online performance.

Results: Review your tailor-made budget plan in a comprehensive dashboard. Action recommendations to optimize your activity, scenario plan, and achieve results.

Let’s explore the main features of ASK BOSCO® Budget Planner:

Channel Customization: Connect over 160 channels, including Amazon, TikTok, Facebook, Google Ads, and more.

Custom Date Range: Plan your budget with your own custom date ranges, setting forecasts for any time periods up to a year in advance.

Recommended/Custom Budget Spend: Plan your budget amount based on ASK BOSCO®’s recommended budget spend or your own custom spend amount. Budgets available in GBP £s, US dollars $, AUS dollars $ and Euros €

Define your KPIs for each channel: Set the main target for your overall online marketing budget and then customize your individual channel goals accordingly. For example, you may choose to measure impressions on Facebook or you may have a specific ROAS goal on Google Ads.

Scenario Planning: Scenario plan by comparing and contrasting budget plans to work out the best outcome for you based on various factors.

Results Page with your Data-Driven Budget Plan: Access a detailed Budget Plan results page for key spending recommendations and comprehensive channel summaries. Key results will also show recommendations on where to increase, decrease, or reallocate your spending for the best returns.

Campaign Opportunities: Access campaign observations and spot opportunities for improvement at campaign-level.

Downloadable Budget Planning: Download the results into an excel spreadsheet for you to action or to share with your team.

Watch a 3 minute walkthrough of the new Budget Planner Feature:

Want to know more?

If you’d like to explore our new budget planner or to learn more about how ASK BOSCO® could revolutionize your digital marketing, get in touch by sending us an email to team@askbosco.io. Or sign up for our webinar here

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New Feature: Lead-Gen Reporting now on ASK BOSCO®

Tom Pickard — Thu, 11 May 2023 09:36:53 +0000

Our new update is a game-changer for lead-generation businesses and lead-generation reporting – and you can even link up your CRM platform to connect your offline data with your online data too for complete closed loop tracking.

Revolutionize Your Lead Generation Reports with BOSCO™’s Latest Update

Lead-generation businesses can now maximize their online marketing efforts like never before. Whatever lead-generation industry your business is in, whether it’s travel, financial, real estate, B2B, SAAS etc, you can now harness the power of BOSCO™ across your various paid marketing channels – and even connect your offline tracking with your online data for single view reporting of all of your marketing.

New Lead-gen reporting with BOSCO™

Connect & Consolidate all of your data: both online and offline

BOSCO™’s new lead-gen comprehensive reports bring together all your key metrics such as cost per click, click-through rate, conversion rate, and cost per acquisition/lead, which, along with BOSCO™’s game-changing AI, gives you the power to analyze and optimize the effectiveness of your channels and campaigns on a daily, weekly, monthly, and annual basis.

BOSCO™ also combines your data across multiple marketing platforms, so you get a completely unbiased review of your Lead-gen business’s marketing offering. For example, if you use Google Ads, Bing Ads, Facebook, Awin, and Criteo to drive leads, BOSCO™ will combine and consolidate all of this data into a single lead-gen report. BOSCO™ can also break down this information into paid search, display, paid social, affiliate and SEO groupings, along with integrating your data from Semrush and Google Search Console, so you can see everything in one place.

Accurately target the exact media that converts into your sales

In addition to this, BOSCO™ also connects to multiple Customer Relationship Management (CRM) platforms, such as Hubspot and Salesforce, which can be used to further develop your lead-generation based business and show a greater level of customer reporting. By combining all of your offline/CRM data with your online marketing data, BOSCO™ allows you full visibility to see which leads did or didn’t convert, allowing you to have closed-loop tracking between your online ad platform, BOSCO™ and your website. BOSCO™ can then accurately predict which media you need to target to get more leads that lead to conversions and profitable sales.

Are you ready to revolutionize your lead-gen business?

So, the question is, are you ready to revolutionize your digital marketing reporting, save valuable time and make more money across your lead-generation business?

Get in touch with us today and unlock a new era of insightful lead generation reporting and optimization.

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